Theory 11: Playing Cards: Grateful Dead

Formed in 1965, the Grateful Dead became a cultural institution that has spanned over half a century. Fusing rock and roll, folk, and jazz with avant-garde, visual, and literary traditions - they became one of the most popular, enduring, and influential bands in American history.

The box packaging is printed using antique letterpress machines dating back to the 1960’s - with six layers of vibrant color, embossed for a unique tactile sensation. The front face features the Skull & Roses at center, with custom composition surrounding.